Will GTA 6 break records? What GTA 5’s numbers suggest

GTA 6 is expected to be one of the biggest commercial launches in entertainment history, and the reason is the game it follows. GTA 5 has sold well over 200 million copies since 2013, making it one of the best-selling games of all time, and GTA Online kept it earning for more than a decade.

That track record is why GTA 6 is treated as a record-breaking event before it has even launched. Reported development and marketing estimates run into the hundreds of millions and possibly past $1 billion, which would make it the most expensive game ever made. We keep the verified context on the GTA 6 budget page.

It also makes GTA 6 the single biggest catalyst for its publisher, Take-Two Interactive. Investors have watched the date closely, which is why so many people search for how to get exposure to the launch. We cover that, with a clear not-financial-advice note, on our GTA 6 stock explainer.

Whether GTA 6 sets specific first-day or first-week records is unconfirmed and will depend on price, supply and timing. But by almost any measure, it is set up to be enormous.