Take-Two Stock Targets Jump as GTA 6 Preorders Begin

Grand Theft Auto VI preorders started this week, and the confirmation of its $79.99 standard edition price has sent a clear signal through Wall Street. Multiple outlets report that several analysts have responded by raising their price targets for Take-Two Interactive, the parent company of Rockstar Games.

The stock itself has dipped since preorders opened. But the longer view from analysts points to substantial gains ahead, fueled by a launch cycle expected to break industry records when the game arrives on November 19 for PS5 and Xbox Series X|S.

The bullish sentiment mirrors a broader expectation that GTA 6 will drive a multi-year revenue tailwind. As we detailed previously, analyst targets were already climbing on pre-order day, and the latest round of revisions builds on that momentum.

Back on the consumer side, the pre-order rollout has not been without friction. Two major retailers have refused to stock the game over its disc-free box, a wrinkle that has not yet dampened analyst forecasts. The $79.99 base price locks in a higher entry point than previous generations, and the Ultimate Edition pushes that ceiling further.

No official statement from Take-Two or Rockstar accompanied the analyst moves. The new targets are based on institutional notes seen by multiple outlets, not public filings.